Why CX Matters in Modern Call Centers
With the rise in customer expectations, it has become a necessity for the businesses to make investments and improve customer experience (CX). One poor interaction can leave the business without customers, and gaining such customers requires additional resources and agent time. This is the reason why leading businesses are moving towards CX-first call centers where CX is a priority. To provide consistent and outstanding customer service, a business must have a technology-specialized partner. This is where NEQQO comes in.
In this blog, we’ll understand the meaning of CX and CX-first call center. We’ll also discuss why the CX-first approach matters. This blog also includes NEQQO in action to boost the call centers and it is an ideal choice.
1. Understanding and Meaning?
1.1. What is Customer Experience (CX)?
CX is the whole impression a customer has with the brand during their overall journey, i.e., from their first purchase to after-sales support. This includes every direct and indirect interaction customers have with the brand.
It encompasses:
- Support service interactions;
- Personalization and communication quality;
- Digital channel usability;
- Empathy and brand sensitivity;
- Overall Performance.
A great CX is consistent, personalized, seamless, and responsive, leading to higher satisfaction, loyalty, and positive word-of-mouth.
1.2. What are CX-First Call Centers?
CX-first call centers are support service operations that prioritize CX, instead of just focusing on operations and performance.
Traditionally, call centers would focus on:
- Minimizing customer handling time, i.e., AHT;
- Increasing total calls handled;
- Regulating the cost per interaction.
However, with CX-first call centers, the focus is shifted to:
- Empathy and personalization;
- Delivering high-quality experiences with consistent quality.
1.3. Why “CX‑First” Matters?
The business world is an aggressive and competitive place, where prices and products are almost similar. However, CX is the key element to be a differentiator in the competing market. A CX-first approach means that every interaction revolves around customers’ needs, satisfaction, and expectations.
By focusing on what matters most to customers, brands can:
NEQQO offers a complete call center business insights solution designed precisely for this transformation.
2. NEQQO in Action: How It Powers CX‑First Call Centers
NEQQO is more than a QA tool; it’s an all-in-one contact center analytics platform built to deliver real‑time and actionable insights. Here’s how it helps brands create exceptional customer experiences:
2.1. End‑to‑End Quality Monitoring Management Solution
NEQQO’s platform provides comprehensive quality monitoring—from call analysis through to actionable insights. With a single interface, managers get full oversight of every interaction. No more random sampling drills, just consistent and systematic quality control.
2.2. Automated QA through AI + Human‑Assisted Evaluations
- AI‑based Call Summarization: Instantly converts each interaction into a summary, extracting key topics, next steps, and concerns.
- Human‑Assisted Manual Evaluations: Blends AI’s efficiency with human expertise, ensuring context‑aware quality assessments.
By combining these, NEQQO delivers both efficiency and accuracy, enabling scalable, unbiased performance reviews.
2.3. Actionable Insights Dashboard for Business Growth
NEQQO’s dedicated insights section is loaded with call center analytics that directly contribute to CX improvement:
- CX Drivers: Monitor sentiment and CSAT to pinpoint the levers that matter.
- Call Driver Summary: Categorizes call reasons so you can proactively close knowledge or process gaps.
- Churn Predictors: Uncover early signs of customer dissatisfaction to prevent churn.
- Sales/Upsell Opportunity Identifier: Spot cross‑sell potential in real time to increase revenue.
These features are essential to a call center business insights solution that not only identifies problems but uncovers growth opportunities.
2.4. Compliance Violation Flags + Smart Redaction
NEQQO is built for modern customer environments where regulatory adherence is non‑negotiable. It also includes:
- Automatic Compliance Flags: Detect when agents miss key scripts, disclaimers, or violate policies.
- Smart Redaction: Uses intelligent audio masking to remove personal identifiers and keep recordings safe for review.
This supports both internal quality monitoring and external audit readiness.
2.5. Excellent Speaker Separation Even with Mono Audio
Even if calls are recorded in mono, NEQQO’s AI accurately separates speaker voices. That leads to better sentiment analysis, agent scoring, and transcription accuracy; critical for precise call center analytics.
2.6. Insights Summary On‑the‑Go & Scalable to Your Growth
- Insights Summary: Tailored overview segments ideal for sharing during presentations, review meetings, or daily stand‑
- Scalability: Whether you’re managing dozens of agents or scaling to hundreds, NEQQO scales seamlessly.
Why NEQQO Is the Ideal Choice for CX‑First Contact Centers
- Unified Platform: Combines QA, analytics, and compliance in one easy‑to‑use dashboard.
- AI + Human Intelligence: 100% auto‑QA along with expert‑validated evaluations.
- Action‑Driven Insights: Sentiment, churn, call drivers, and upsells are all visible.
- Regulatory Safeguards: Auto‑flagging and redaction keep your brand protected.
- Scalable & Shareable: Seamless growth and easy distribution of summaries.
- Precise Audio Analysis: Even mono recordings yield rich insights.
Compare that to traditional QA tools, and it’s clear why CX‑first centers choose NEQQO over fragmented, reactive alternatives.
Final Thoughts: Turn Operational Data into Customer Delight
Exceptional customer service isn’t an accident; it’s the result of intentional, intelligent infrastructure. CX‑first call centers succeed by listening to every customer, assessing every interaction, and improving in real time.
With NEQQO as your partner:
- QA processes become smarter and fully scalable;
- Compliance becomes automatic, not an afterthought;
- Coaching gets personalized and data‑driven;
- Revenue opportunities don’t get lost in the noise.
Your brand can transcend transactional support and become a relationship powerhouse. So if you’re serious about exceptional customer experience and operational excellence, NEQQO is the platform that makes CX‑first a reality.
Technological advancements have stormed the business world and opened the door to a new and efficient business landscape. One such technology is data analytics which requires a huge amount of datasets to evaluate the organizations’ processes and identify improvement areas. The healthcare industry is also influenced by technological advancements. Healthcare call centers deal with several patients’ queries and service providers.
This blog explores the meaning of data analytics and its role in healthcare call centers.
Understanding Data Analytics
Data analytics include the collection, evaluation, and interpretation of data to provide effective insights for making informed decisions. Furthermore, it consists of several tools, technologies, and techniques to generate essential information. In healthcare call centers, data analytics can be used to:
- Understand the patients’ requirements;
- Provide better and more extensive care;
- Managing patients’ data for future usage;
- Convenient reference to specialized service providers.
The Role of Data Analytics in Healthcare Customer Service
It is well known that data is precious for all businesses, irrespective of its nature and operations. Customer services generate a huge load of data from customer-agent interactions every day. Therefore, healthcare call centers must implement data analytics in their operations and generate effective insights and leads.
With advanced analytics, healthcare call centers can analyze patterns, predict customers’ requirements, and provide the required services. Such implementation is a proactive approach that enhances customer satisfaction levels, streamlines operational activities, optimizes resource utilization, and saves operational costs.
Introducing NEQQO
NEQQO is an advanced platform bringing quality management, business visions, and progressive reporting together for customer service providers. This platform provides accurate and precise understandings and evaluations to optimize organizational processes and promote operational productivity.
NEQQO Analytics for Healthcare Call Centers
The implementation of NEQQO analytics drives effective data integration to promote customer support and enhance operational productivity. In healthcare call centers, NEQQO analytics will assist in providing extensive and timely care for patients, along with proactively handling patients’ concerns.
NEQQO is a powerful platform, and its advanced features include:
- Quality Monitoring (QM) Management: NEQQO offers complete QM that ensures patients’ interactions comply with the established standards. With 100% auto-QA through AI, it supports extensive quality assurance, highlights improvement areas, and saves time by eliminating manual tasks.
- AI-Based Call Summarization: Healthcare call centers handle several interactions, and sometimes, maintaining patients’ documents becomes difficult. NEQQO AI-based call summarization provides a concise summary of patients’ and agents’ interactions. It helps maintain an empathetic flow, reduces the documentation burden, and eliminates clerical errors.
- Compliance Violation Flags: The healthcare sector is governed by various regulatory bodies and requires compliance with the applicable laws and regulations strictly like HIPAA, HITECH Act, GDPR regulations, and more. NEQQO detects non-compliance and alerts the users about such issues, to fix and alleviate the regulatory errors.
- Human-Assisted Manual Evaluations: AI promotes efficiency and accuracy, whereas human assistance supports empathy and depth. NEQQO brings human insight together with AI precision to provide enhanced call evaluations of patient-agent interactions.
- Smart Redaction: It is significant that patient information is secured and protected. With NEQQO’s smart redaction, patients’ data is collected and secured while maintaining confidentiality.
- Insights Section: NEQQO has a specified insights section that allows the users to record and review various metrics for generating an extensive understanding of the overall operations and performance.
- Mono Audio Speaker Separation: QM requires clear voice analysis of the speakers, even from mono audio recordings. NEQQO separates the patient’s and agent’s voices to provide an accurate assessment of their interactions.
Benefits of Implementing NEQQO in Healthcare Call Centers
We’ve just learned about the features of NEQQO, there are various benefits of implementing NEQQO, which are:
- Data-Driven Decision Making: NEQQO analytics is based on detailed data analysis that allows healthcare call centers to strategically develop effective plans and make data-driven decisions.
- Patient Experience: NEQQO collects various performance metrics, including sentiment and satisfaction scores. By evaluating these metrics, healthcare call centers can identify success drivers, and provide services based on patient’s needs.
- Improved Agent Performance: NEQQO supports personalized and detailed analysis to identify pain points and provide feedback to agents. This leads to continuous improvement in the agent’s performance and skill development.
- Enhanced Productivity: NEQQO analytics is supported by AI power that automates various operations, ultimately reducing the burden on agents and enhancing the productivity of the overall processes.
- Mitigated Risk: Compliance monitoring and the smart redaction feature the operations of the healthcare call centers are secured against breaches, ensuring compliance with applicable regulations.
Data Security and HIPAA
Data security is safeguarded by various regulations, and HIPAA is one of such regulations. HIPAA secures patients’ data being accessed by the healthcare call center. This regulation ensures that the confidentiality and integrity of protected health information (PHI) are protected and maintained properly. Healthcare call centers must adopt platforms like NEQQO to ensure compliance with HIPAA and other applicable regulations with features like violation detection, smart redaction, and AI monitoring.
Conclusion
Data holds a significant place in the sustainability and growth of the businesses. Therefore, it becomes essential for the organization to adopt data-based approaches. Healthcare call centers handle numerous calls every day, leading to a large amount of data generation. Healthcare call centers must adopt innovative and effective strategies to meet the patients’/customers’ expectations and maintain excellent quality.
NEQQO, an advanced platform, can provide assistance in monitoring quality, support deep analysis, and offer business insights to optimize healthcare call center operations and enhance healthcare outcomes.
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Digital Guardian. 2020. What is HIPAA Compliance? 2020 Digital Guardian, 2020.
Imagine if contact centres were kitchens, then quality monitoring (QM) would definitely be the seasoning that would enhance taste of every dish. It is that secret ingredient that ensures that your customer service is always on point. However, time has changed, and now the requirement is not just handling the calls efficiently today it’s about delivering exceptional Customer Experience (CX) and enhancing holistic efficiency.
In its State of the Connected Customer report, Salesforce mentioned that the company’s experience is as important as its products and services for 86% of consumers.
From Responding to Initiating: QM’s Progression
Previously, Quality Monitoring (QM)connoted manually reviewing a few calls and deducing results. A contemporary QM is a diligent examiner who observes each process, recognises the gaps and recommends the measures.
With the onset of new techs like AI and advanced analytics contact centres are enabled to:
- Identify Trends in Real-Time: Determine frequent issues without waiting for the end of the month.
- Improve Agent Performance: Targeted training based on actual customer interactions.
- Ensure Compliance: keep in good standing with regulations through automated audits.
As per Salesforce report The Experience Advantage, a 1.5x higher revenue growth is witnessed by companies with a robust CX strategy also the profitability is 1.8x higher than the companies that do not prioritize CX.
The QM solutions now deliver monitoring that is omnichannel. This enables us to get a 360-degree view of the customers’ experience. Whether it’s via phone, chat, email, or social media, every touchpoint is augmented to achieve great results.
With robust omnichannel strategies, companies retain an average of 89% of their customers, corresponding to 33% for companies with feeble omnichannel strategies.
The Productivity Boost: Less anticipation: More Action
Automated quality monitoring not only saves time, it augments efficiency. It sounds great when we think of analysing 100% of interactions with smart algorithms instead of monotonous and unreliable manual reviews. Also, the results are great: Quicker insights- Better decision making, and Content customers.
As per a global survey by Adobe, 65% of respondents agree that enhancing their customer data analysis can be a critical element in delivering excellent customer service.
Here’s how it plays out:
- Prompt Resolutions: Recognize pain points before customers escalate them.
- Lessened Rework: Using the feedback loops gets things right initially only.
- Data-driven decisions: Transform customer conversations into actionable insights.
Moreover, as automated QM allows for real-time feedback, there is constant enhancement. The agents don’t have to wait for a monthly review to modify their approach. In its place, agents receive time-to-time directions that aid them in improving their performance instantly, which results in efficient and confident service delivery.
CX Enchantment: How QM Elevates the Customer Journey
Like earlier, the customer does not appreciate scripted responses today. What they expect is a tailored and seamless experience. And that is delivered by Quality monitoring. When interactions are analysed across multiple channels, services are modified to forestall requirements and surpass expectations.
Think of it as transforming your contact center from a robotic call factory into a customer experience powerhouse:
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- Hyper-Personalized Service: Comprehend choices and anticipate future wants.
- Unswerving Quality: Confirm each customer receives the best version of your brand.
- Customer Loyalty: Better experiences are directly proportional to happier customers and also long-term relationships.
A survey was run by SuperOffice, where 1,920 business professionals disclosed their brands’ priorities for the next 5 years. CX was named as their top priority by 45.9%, surpassing product (33.6%) and pricing (20.5%).
Furthermore, sentiment analysis is leveraged by QM tools to measure customers’ emotions. When instances of anger, frustration, or happiness are observed, the responses can be customized, as can the resolution methods. Comprehending emotional intelligence develops profound customer connections and makes your company stand out among the competitors.
Why Traditional QM lacks
We can’t deny the contribution of traditional quality monitoring methods however, they couldn’t maintain their pace with the today’s Customer growing expectations. Depending on random call sampling couldn’t capture the bigger perspective and misses the vital pain points.
Without automation and AI, we have the shorcomings:
- Blind Spots: unattended insights from interactions not reviewed.
- Deferred Corrections: Slow feedback cycles hamper quick progresses.
- Uneven Understandings: Inconsistency in service quality across agents and channels.
As per Salesforce report Understanding Customer Experience Automation (CXA) it’s predicted that soon, 40% of customer interactions will be automated through AI and machine learning.
We can easily understand that traditional QM could not keep pace with contemporary customer service. A tool that delivers all-inclusive oversight and real-time perceptions is the need of the hour to achieve tailored and seamless experiences as expected by the customers.
The Future is Now: Embrace Smarter Quality Monitoring
Quality monitoring is now the face of exceptional CX and doesn’t only belong to back-office. The ability to provide seamless, proactive service is achieved through the progression of AI, speech analytics, and automation, this in return gives happy customers and promotes business advancement.
So it’s the right time to elevate your game. As in the race of enhanced CX moving fast is not a choice but an essential requirement.
Your Following movements: Getting ready for the Future
Ready to take your quality monitoring to the next level? Here are a few actionable steps to future-proof your contact center:
- Financing Automation: Deploying QM, which is AI, enables wide-ranging, real-time analysis.
- Implement Omnichannel Monitoring: Obtaining insights across every customer touchpoint.
- Prioritize Agent Growth: Using insights to deliver targeted coaching and assistance.
- Leverage Predictive Analytics: Anticipate and identify customer requirements proactively
- Incessantly Enhance: Exploring data-driven insights to polish methods
The implementation of these best practices will revamp your contact centre’s proficiency. It will also assist you in developing customer experiences that makes you distinct in the marketplace. The new age of quality monitoring has arrived- It’s your turn to take the lead!
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State of the Connected Customer report, Salesforce
Salesforce report The Experience Advantage
4 Ways in which Data Analytics can Improve Customer Service
32 Customer experience statistics you need to know for 2024
Salesforce report Understanding Customer Experience Automation (CXA)
When it comes to compliance management, it is significant that applicable standards and regulations are met. Similarly, insurance companies must make sure that every agent follows rigorous standards. It includes recording customers’ interactions, securing established channels, and adhering to approved scripts. Non-compliance can lead to reputational damages, penalties, and lawsuits.
This blog includes understanding compliance management, its significance, and its challenges. This blog also explores the best compliance management strategies for insurance call centers. It also drives the factors involved in the transformation of insurance call center operations with NEQQO.
1. Understanding Compliance Management
1.1. What is Compliance Management?
The high-stakes atmosphere of the insurance industry attracts a huge pile of customer data (financial and personal data). Insurance call centers must follow the established and applicable regulations that are governed by various regulatory bodies. Moreover, the insurance call centers must make sure that every customer-agent interaction is fair and attracts no violations.
Insights:
According to “80+ Customer Service Statistics You Need to Know in 2025“, AmpliAi, 61% of the agents state that their quality assurance measures compliance–related issues.
As per a “Survey: Only 16% of Organizations are Approaching the Next Frontier of Compliance,” FloQast, only 16% of the companies are ready to adopt effective strategies for compliance management.
80% of the professionals focus on finding out the compliance risks and providing assistance to the organizations.
2. Significance of Compliance Management
For insurance call centers to be successful, it is essential that the leadership has established a structured plan to meet the industry’s norms and regulations. The key aspects of compliance management are as follows:
- Regulatory Requirements: As we know, the highly regulated insurance world requires compliance with various regulations. The insurance call centers follow the Gramm-Leach-Bliley Act (GLBA), the Health Insurance Portability and Accountability Act (HIPAA), the Telephone Consumer Protection Act (TCPA), and more. Compliance management ensures that such norms and regulations are adhered to effectively.
- Data Security: It is essential that advanced security protocols are established to safeguard customers’ sensitive data. This also includes call encryptions and access controls to further prevent data breaches. Compliance management promotes security and data protection, ultimately improving customers’ trust and brand value.
- Ethical Environment: Insurance call centers are surrounded by regulatory authorities or bodies attracting several regulations. Therefore, establishing a compliance culture is necessary to promote an ethical working environment. This encourages the agents to work within the established ethical standards, thus improving job satisfaction and minimizing non-compliance.
- Competitive Edge: Companies that are committed to complying with the norms have competitive advantages. Such commitment builds customers and clients trust, making it a decisive factor to choose amongst different players in the industry.
- Enhanced Productivity: Compliance management provides operational clarity to the agents as well as leadership, ultimately improving productivity and performance.
- Risk Reduction: Non-compliance promotes financial losses and operational inefficiencies. With compliance management, regulatory risks can be identified and managed easily. Effective compliance strategies allow the call centers to identify the issues and resolve them before they escalate.
3. Challenges of Compliance Management
As we’ve learned, compliance management has high significance in insurance call centers; however, organizations face various challenges while implementing compliance management. These challenges are:
- Data Breach: Customer data includes sensitive information, involving personal and financial details. With the rise in customers, the customer data also piles up. This makes it vulnerable to security breaches.
- Quality Monitoring (QM): QM is considered the foundation of compliance management. Insurance call centers record customer data and calls, which can be monitored for quality checks. However, keeping track of default calls becomes difficult.
- Script Adherence: In customer support services, agents are required to follow an approved script. Going off the approved scripts can lead to non-compliance, ultimately attracting violations and penalties.
- Evolving Regulatory Updates: The insurance world revolves around various regulations; however, such guidelines or norms are continuously amended. Staying updated with the amendments is necessary to avoid legal consequences.
Insights
92% of call center agents confirms that their company is using quality assurance program.
83% of CX leaders confirm that data protection and cyber security are their top priority.
4. How to Ensure Compliance in Insurance Call Center Operations
The industry demands the implementation of proactive approaches to cover every side of insurance call center operations. We’ve listed several strategies that a leader can adopt to ensure compliance:
- Technological Advancement: The business world is disrupted by the advanced technologies that promote operational efficiency and transparency. Insurance call centers must adopt digital platforms like NEQQO that embed compliance directly with the call center’s operations. Such technologies also enhance security, effective quality monitoring, and generate comprehensive reports. Ultimately, the implementation of technology enhances overall compliance.
”76% of call centers are scheduling to adopt automation and AI.”
- Empower Supervisors: Supervisors hold a significant role in establishing a compliance culture. One of their roles is call monitoring; therefore, the supervisor can also intervene when an issue arises. Supervisors must have the authority to provide on-the-spot coaching to eliminate the chances of non-compliance and promote high-standard practices.
- Data Insights and Continuous Improvement: Insurance call centers have to deal with extensive data collection. However, such customer data can be used by companies to generate informative insights. This helps the call centers to generate improved guidelines and training programs for the agents and ensure compliance with the applicable regulations.
- Transparent and Accountable Working Environment: To develop customer trust and loyalty, it is significant for call center agents to stay committed to accountability and transparency. This can be done by ensuring that agents stick to approved practices and compliance standards. Moreover, such a working environment leads to the creation of a responsible team and ensures compliance.
5. How NEQQO Secures Compliance
NEQQO is a modern solution that provides the right tools for quality management, compliance management, and advanced reporting. This platform monitors recordings and identifies non-compliance with ethical standards. The auto-detection feature alerts supervisors about conflicts, guides them to take appropriate actions, and avoids disputes.
“NEQQO improved the compliance adherence by 20%.”
5.1. Key Features That Drive Compliance
- End-to-End Monitoring: NEQQO evaluates every call to generate effective insights. Such oversight ensures compliance with industry standards.
- AI-Based Tools: NEQQO delivers quick and AI-generated call summaries, providing key points and actionable items. These summaries promote swift monitoring, ensuring that the information related to compliance is recorded accurately.
- Manual Evaluation: Apart from having AI tools, NEQQO also brings the two worlds together by joining AI with human assistance. This ensures that calls are evaluated thoroughly and without any biases.
- Auto Detection: NEQQO detects non-compliance with its advanced technology and alerts the appropriate person about such issues. This helps prevent regulatory violations and promote compliance.
- Customizable Actions: This advanced platform provides users with various options to customize their dashboards to get the desired results. This includes customized alerts, flagging certain keywords, and reporting.
Conclusion
The complex regulatory landscape of insurance call centers needs effective compliance management to help maintain operational integrity. The insurance industry is governed by various regulations and standards; however, with advanced technologies like NEQQO, empowered supervisors, and the robust strategies mentioned above, insurance call centers can make sure their operations are consistent with the industry regulations. For sustainable growth and improved reputation, it is necessary that the insurance call centers implement effective compliance management practices.
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Amplifai. 2024. 80+ Customer Service Statistics You Need to Know in 2025. 2024 Amplifai, 2024.
Globenewswire. 2024. Survey: Only 16% of Organizations are Approaching the Next Frontier of Compliance. 2024 Globenewswire, 2024.
Enthu.ai. 2024. 51 Latest Call Center Statistics With Sources For 2025. 2024 Enthu.ai, 2024.
In the fast-paced telecom world, where networks sprint to deliver 5G speeds, and customers demand more value for their money, a silent hero is reshaping how businesses listen, learn, and lead – Speech Analytics. Forget the static “Your call is important to us” line; speech analytics proves it by turning conversations into actionable insights. Let’s explore how this unique yet powerful technology is revolutionizing the telecom customer experience and why it could be the secret ingredient your business needs. After all, your customer conversations are the new data frontier in a market worth over $2.32 trillion and is growing steadily, as per the latest Precedence Research report on Telecommunication Market Size, Share and Trends 2024 to 2034[i].
1. Listening Beyond Words: The Magic of AI Eavesdropping
Imagine if your customer service calls weren’t just conversations but treasure maps. Speech analytics uses advanced AI to decode what customers are saying, how they’re saying it, and even why they feel the way they do. By analyzing tone, emotion, and intent, it turns even the most mundane complaint, like “My Wi-Fi’s down again,” into an opportunity for service improvement.
This insight is invaluable for telecoms, where customer frustrations often escalate quicker than a buffering video. It’s not just about resolving issues; it’s about anticipating them before they disrupt someone’s Netflix binge.
Source: Zion Market Research Report-Speech Analytics Market Size, Share, Trends, Growth and Forecast 2032
2. The Unlikely Heroes: Detecting Trends and Patterns
Let’s talk patterns. Imagine identifying a recurring issue – a spike in calls complaining about dropped connections in a specific area. Speech analytics doesn’t just record these concerns; it connects the dots, helping telecom providers identify systemic issues.
The telecommunications sector reportedly lost up to $65 million[iii] due to customer attrition. This suggests much space for improvement in the telecom industry’s customer experience.
Moreover, the system can flag common reasons for dissatisfaction, such as confusing billing or elusive roaming charges, enabling businesses to proactively address these pain points. The bonus? Fewer angry complaints on social media.
3. From Complaints to Compliments: Transforming Customer Experience
What’s the secret to turning a one-star review into a five-star rave? Understanding your customer’s voice – literally. By analyzing calls, telecoms can adjust their service scripts, personalize interactions, and train agents to respond with empathy and precision.
According to a PwC report How telecommunication companies can leverage customer attraction for growth [iv], more than 54% of telecommunication decision-makers and influencers mentioned that enhancing customer experience was the chief transformation initiative for their company.
Gone are the days of robotic, one-size-fits-all responses. With speech analytics, you’re not just solving problems but creating experiences. In a hyper-competitive industry, memorable experiences are essential for customer loyalty.
4. Compliance with a Twist: Reducing Risks with Style
Facing regulatory nightmares and compliance issues? Speech analytics has got you covered! This technology helps telecoms stay compliant by automatically monitoring calls for sensitive keywords, potential disputes, or regulatory breaches.
It’s like having a Sherlock Holmes in your contact center, catching red flags before they escalate into legal issues – no deerstalker hat required.
5. Future-Proofing Telecoms: Predictive Power at Your Fingertips
Here’s the kicker: speech analytics doesn’t just analyze past conversations; it also has predictive capabilities. It can forecast customer churn, recommend upselling opportunities, and suggest new services based on emerging customer interests. Think of it as a crystal ball for your telecom business, powered not by magic but by the voices of your customers.
Use Case: The Accidental Detective
Here’s a fun example: a telecom provider in the US once used speech analytics to detect slang trends among Gen Z customers. Why? To create marketing campaigns that resonated without sounding forced. The result? Higher engagement, more relatable branding, and a surge in popularity among younger audiences.
Why NEQQO’s Speech Analytics?
With over 21 million transactions evaluated—including 15 million manual evaluations and 6 million powered by speech analytics—NEQQO brings a wealth of actionable insights to the telecom industry. NEQQO’s speech analytics platform delivers more than just voice data—it offers a proven, data-backed approach to revolutionizing telecom interactions. With insights from millions of calls, telecom providers can fine-tune every customer touch point, ensuring seamless, personalized, and engaging experiences.
The Final Word
Speech analytics is not just a tool; it’s a paradigm shifter. This technology is essential for telecom providers aiming to outperform competitors, deepen customer relationships, and adapt to rapid industry changes. So, are you ready to listen to what your customers are saying? With speech analytics, every call is an opportunity, and every insight is a step towards achieving greatness in the telecom industry.
Ready to transform your telecom business? Contact Bill Gosling Outsourcing today, and let’s turn your customer conversations into success stories!
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i Telecommunication Market Size, Share and Trends 2024 to 2034
https://www.precedenceresearch.com/telecommunication-market
ii Speech Analytics Market Size, Share, Trends, Growth and Forecast 2032
https://www.zionmarketresearch.com/report/speech-analytics-market
iii Telecom marketing strategies: how to turbocharge your marketing to reach more customers
https://www.novatiq.com/telecom-marketing-strategies-turbocharge-marketing-reach-customers/
iv How telecommunication companies can leverage customer attraction for growth
https://www.pwc.com/us/en/industries/tmt/library/telecom-customer-experience.html
The customer experience (CX) world is constantly evolving, driven by technological advancements, shifting consumer expectations, and the competitive landscape. As we enter 2025, businesses must stay ahead of emerging trends to deliver exceptional experiences that resonate with their audience.
Let’s explore the 8 key customer experience trends for 2025 that are poised to reshape how organizations interact with their customers. This blog also includes the advanced features of NEQQO developed to help businesses navigate these trends effectively.
1. Hyper-Personalization at Scale
What It Is: Hyper-personalization uses artificial intelligence (AI) and machine learning to analyze customer data in real time, delivering tailored experiences based on behavior, preferences, and relevant insights.
According to the Deloitte report, Connecting with meaning Hyper-personalizing the customer experience using data, analytics, and AI, 80% of consumers are more inclined to buy from a business that provides personalized experiences.1
Why it’s important: Customers increasingly expect brands to understand and address their unique needs. Hyper-personalization boosts loyalty, increases conversion rates, and sets businesses apart.
How to Apply It:
- Analyze consumer data with AI to offer personalized services and content.
- Use real-time systems to adjust content, offers, and interactions dynamically.
- Continuously refine personalization strategies based on analytics insights.
NEQQO’s Alignment: NEQQO’s AI-based call summarization and 100% auto-quality assurance through AI extract deep insights from customer interactions, enabling businesses to understand preferences and deliver hyper-personalized experiences2.
2. AI-Driven Predictive Analytics
What It Is: Predictive analytics uses AI to analyze historical and real-time data, allowing businesses to forecast customer needs and behaviors.
As per The Evolving Role of AI in Customer Experience: Insights from Metrigy’s 2024-25 Study CX leaders stated that by 2028, AI interactions will be improved by 37%, reducing the intervention of humans.3
Why it’s important: By anticipating customer needs, businesses can address potential issues, enhance satisfaction, and improve operational efficiency. This proactive approach reduces churn and increases loyalty.
How to Apply It:
- Integrate predictive analytics tools to interpret customer data.
- Develop strategies based on these insights to address potential concerns early.
- Train teams to act swiftly on predictions to improve customer engagement.
NEQQO’s Alignment: NEQQO’s Churn predictors and Sales/Upsell opportunity identifiers empower businesses to anticipate customer needs and make proactive decisions, driving retention and revenue growth2.
3. Seamless Omnichannel Experiences
What It Is: An omnichannel strategy integrates customer interactions across all channels, ensuring consistency and continuity.
In 2024, 45% of the businesses plan to invest in omnichannel support services
4.
Why it’s important: Customers expect seamless transitions between online, offline, and mobile channels. An effective omnichannel experience minimizes the customer’s issues, fosters loyalty, and enhances satisfaction.
How to Apply It:
- Ensure all customer data is shared across platforms for a unified view.
- Maintain consistent messaging and branding across platforms.
- Use journey mapping to find and fix potential issues.
NEQQO’s Alignment: NEQQO’s Real-Time Alerts and Predictive Metrics help businesses proactively identify and address potential issues, ensuring smoother customer experiences2.
4. Increased Focus on Ethical AI
What It Is: Ethical AI prioritizes transparency, fairness, and accountability in AI-driven processes, ensuring data privacy and unbiased decision-making.
As stated by Forbes 22 Top AI Statistics And Trends In 2025, 65% of the consumers trust the businesses that have adopted AI5.
Why it’s important: Customers are increasingly concerned about how their data is used. Ethical AI builds trust, ensures compliance with regulations, and reduces reputational risks.
How to Apply It:
- Regularly assess AI systems for partialities and take corrective actions as needed.
- Maintain transparency about customer interactions through AI.
- Ensure AI systems comply with data protection laws and respect customer consent.
NEQQO’s Alignment: NEQQO’s Smart Redaction protects sensitive customer data, while its Human-Assisted Evaluations combine AI accuracy with human oversight to ensure ethical and contextual decision-making2.
5. Immersive Customer Experiences with XR
What It Is: Extended Reality (XR), including Virtual Reality (VR) and Augmented Reality (AR), provides immersive digital interactions by blending physical and virtual elements to engage customers in innovative ways.
According to McKinsey Digital Technology Trends Outlook 2024, about 57% of the respondents have invested in immersive-reality technologies in one way or another6.
Why it’s important: XR enhances customer engagement, reduces product uncertainty, and creates memorable brand experiences. It also enables interactive storytelling and product demonstrations.
How to Apply It:
- Implement AR for virtual try-ons or product previews.
- Use VR to create interactive brand experiences or training sessions.
- Develop content tailored to specific customer preferences.
NEQQO’s Alignment: NEQQO’s Customer Sentiment Analysis and Customized Coaching provide feedback on customer interactions to help businesses refine their XR strategies and deliver impactful and immersive experiences2.
6. Proactive Customer Support
What It Is: Proactive support identifies potential issues and resolves them before they impact the customer, using real-time monitoring and predictive tools.
According to the Salesforce report State of Service 61% of the service providers state that their company resolves the issues proactively; however, only 1/3rd of the customers believe it7.
Why it’s important: Proactive support shows customers that you care about their experience, builds trust, and reduces the need for reactive support, which often leads to frustration and escalation.
How to Apply It:
- Use analytics tools to detect patterns and predict potential concerns.
- Implement systems to notify teams of emerging issues before they escalate.
- Use customer data to provide timely and relevant updates or solutions.
NEQQO’s Alignment: NEQQO’s Real-Time Alerts and Predictive Metrics help businesses identify and address potential issues proactively, ensuring smoother customer experiences.
7. Sustainability as a CX Pillar
What It Is: Sustainability involves adopting eco-friendly practices, such as reducing waste and carbon footprints, while integrating these values into the customer experience.
As mentioned in Bain & Company’s report The Visionary CEO’s Guide to Sustainability 2024 How leaders can meet the moment with pragmatism, 60% of the consumers’ concerns regarding climate change have grown in the last two years in the US8.
Why it’s important: Eco-conscious consumers prefer brands that align with their values. Sustainability efforts enhance brand reputation, attract loyal customers, and align with global environmental goals.
How to Apply It:
- Optimize operations to minimize waste and energy consumption.
- Highlight your sustainability initiatives in customer communications.
- Collaborate with sustainable suppliers and organizations.
NEQQO’s Alignment: NEQQO’s Operational and reporting automation helps businesses streamline processes and reduce inefficiencies, supporting sustainable practices while maintaining service quality.
8. Voice and Conversational AI Growth
What It Is: Voice and conversational AI enable customers to interact with brands through natural language, offering quick and efficient resolutions to inquiries.
According to Statista’s data on Consumer opinions on use of conversational AI for customer service in 2024, 82% of the consumers would connect with conversational AI instead of waiting for a representative10.
Why it’s important: Voice and conversational AI provide faster support, reduce wait times, and create a more human-like interaction, improving overall customer satisfaction.
How to Apply It:
- Use advanced AI chatbots capable of understanding and responding to complex customer inquiries.
- Use voice analytics to understand customer needs and refine strategies.
- Ensure conversational AI tools are fully integrated with your CRM and other platforms.
NEQQO’s Alignment: NEQQO’s AI-driven summarization and analytics optimize voice interactions by providing actionable insights. These tools help businesses enhance conversational AI systems for better engagement2.
Conclusion
The future of customer experience lies in embracing innovation, personalization, and ethical practices. Businesses aligning with key CX trends for 2025 will elevate customer satisfaction and loyalty. Proactive support, sustainability, and seamless omnichannel experiences enhance brand reputation and operational efficiency.
NEQQO’s cutting-edge features provide businesses the tools to excel in this dynamic CX landscape. NEQQO empowers organizations to stay ahead of customer expectations. By adopting these trends and leveraging platforms like NEQQO, businesses can create exceptional experiences that drive growth and strengthen customer relationships.
——
Deloitte. Connecting with meaning – Hyper-personalizing the customer experience using data, analytics, and AI. 2024 Deloitte, 2024,
https://www2.deloitte.com/content/dam/Deloitte/ca/Documents/deloitte-analytics/ca-en-omnia-ai-marketing-pov-fin-jun24-aoda.pdf
The Evolving Role of AI in Customer Experience: Insights from Metrigy’s 2024-25 Study. 2024-25 Metrigy, 2024-25,
https://metrigy.com/the-evolving-role-of-ai-in-customer-experience-insights-from-metrigys-2024-25-study
70 Essential Customer Service Statistics You Need to Know in 2024. 2024 Convin, 2024,
https://convin.ai/blog/customer-service-statistics#:~:text=45%25%20of%20companies%20plan%20to,chat%20enhances%20their%20overall%20satisfaction.
22 Top AI Statistics and Trends in 2025. 2024 Forbes, 2024,
https://www.forbes.com/advisor/business/ai-statistics/#3
Mckinsey. Technology Trends Outlook 2024. 2024 Mckinsey, 2024,
https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/our%20insights/the%20top%20trends%20in%20tech%202024/mckinsey-technology-trends-outlook-2024.pdf
Salesforce. State of Service. 2024 Salesforce, 2024,
https://www.salesforce.com/content/dam/web/en_us/www/documents/e-books/service/sixth-edition-state-of-service.pdf
Bain & Co. The Visionary CEO’s Guide to Sustainability 2024. 2024, Bain & Co., 2024,
https://www.bain.com/globalassets/noindex/2024/bain_report_the_visionary_ceos_guide_to_sustainability-2024.pdf
Statista. Consumer opinions on use of conversational AI for customer service in 2024. 2024 Statista, 2024,
https://www.statista.com/statistics/1538260/consumer-opinions-on-conversational-ai/
In the fast-evolving world of customer service, coaching call center agents has transformed from an intuitive process into a science grounded in data. Gone are the days of guessing an agent’s strengths and weaknesses. Today, data-driven coaching, powered by advanced analytics, is revolutionizing agent development, enabling organizations to elevate performance, boost customer satisfaction, and drive business success.
1. Understanding Data-Driven Coaching
1.1. What is data-driven coaching?
Data-driven coaching is a modern agent training and development approach that uses analytics, metrics, and insights to improve performance and effectiveness.
Unlike traditional methods, which relied on general observations and standardized training modules, data-driven coaching enables supervisors to provide tailored and actionable feedback.
1.2. Measuring the Right Key Performance Indicators (KPIs)
Measuring the appropriate KPIs to understand how analytics can enhance agent performance is crucial. These metrics offer insight into both agent effectiveness and customer satisfaction.
Key KPIs to monitor include:
- Call Handling Time (CHT): It measures how efficiently an agent resolves customer issues.
- Customer Satisfaction Score (CSAT): It gauges customers’ satisfaction with their interactions.
- First Call Resolution (FCR): It tracks how often customer issues are resolved on the first contact, a critical driver of customer satisfaction.
- Net Promoter Score (NPS): It indicates how likely customers are to recommend your services.
By analyzing these KPIs, supervisors can pinpoint areas for improvement and provide targeted coaching that directly impacts performance.
Sources:sqmgroup|fullview|convin|kmowmax
1.3. Benefits of data-driven coaching
To truly understand data-driven coaching, it is essential to know about its benefits, which are:
- Personalized Agent Development: Customized coaching based on each agent’s strengths and weaknesses, ensuring focused and practical training.
- Improved Agent Performance: Real-time feedback and analytics help agents refine their skills, enhancing efficiency and productivity.
- Enhanced Customer Satisfaction: Metrics-driven insights enable agents to provide better service, improving customer experience and loyalty.
- Proactive Training Identification: Highlights team-wide skill gaps, allowing organizations to address challenges before they impact performance.
- Reduced Turnover: Personalized support and growth opportunities boost agent engagement, reducing attrition rates.
- Higher ROI: Measurable KPIs improvements justify investing in data-driven coaching tools and strategies.
2. How Analytics Can Elevate Agent Performance
Analytics are the foundation of data-driven coaching, turning raw performance metrics into actionable insights. Here’s how they transform agent performance:
2.1. Providing Real-Time Feedback
Traditionally, performance reviews were periodic, leaving agents unaware of their immediate strengths and weaknesses. Real-time analytics solve this by offering instant feedback after customer interactions.
Example: An AI-powered system analyses an agent’s tone, resolution time, and customer sentiment during a call. Post-call, the manager can provide actionable feedback, helping the agent improve before their next interaction.
This immediate feedback loop fosters a culture of agility and responsiveness, where agents learn and adapt in real time.
2.2. Enhancing Personalization
Every agent has unique skills and challenges. Analytics enable supervisors to craft individualized coaching plans that address specific needs rather than offering generic solutions.
Data-driven coaching thrives on personalization, and personalized coaching empowers agents to excel in their roles, boosting confidence and competence.
2.3. Creating a Culture of Continuous Improvement
For data-driven coaching to succeed, organizations must embrace a culture that values analytics. Giving agents access to their performance metrics fosters transparency and ownership.
Steps to foster a data-driven culture:
- Empower agents: Regularly share performance insights and encourage agents to track their progress.
- Collaborate on Goals: Use analytics to set clear, achievable goals for improvement.
- Recognize Achievements: Celebrate when agents hit key milestones or excel in specific metrics, reinforcing positive behavior.By integrating analytics into daily operations, organizations create an environment where data becomes a tool for growth rather than evaluation.
2.4. Revealing Training Gaps
Data-driven coaching doesn’t just focus on individual performance—it also identifies team-wide training needs. For example, if multiple agents consistently struggle with a specific product feature, it signals the need for additional training on that topic.
This approach ensures that training programs are relevant and proactive, addressing potential challenges before they escalate.
2.5. Gamification and Performance Benchmarks
Incorporating gamification into data-driven coaching frameworks can further elevate agent performance. Analytics platforms allow businesses to set performance benchmarks and create personalized scorecards for each agent.
Using gamification and data insights fosters a sense of independence, accountability, and motivation among agents, driving consistent improvements. As agents become more engaged, businesses benefit from increased productivity, higher customer satisfaction rates, and reduced turnover.
Source: Salesforce
3. Measuring the ROI of Data-Driven Coaching
Investment in data-driven coaching delivers tangible benefits. By tracking KPIs before and after implementing analytics-based strategies, companies can estimate the impact of their efforts.
Key outcomes to measure are:
- Improved CSAT and NPS scores.
- Reduced CHT and increased FCR rates.
- Enhanced agent engagement and lower turnover rates.
These metrics showcase the value of data-driven coaching in both agent performance and overall business success.
Conclusion
Elevate agent performance with data-driven insights
Ultimately, data-driven coaching represents a paradigm shift in how organizations view agent performance management. By harnessing the power of data analytics, supervisors can create coaching experiences that are hyper-relevant, results-driven, and motivating for agents. This data-first approach doesn’t just boost individual performance; it promotes resilient and high-performing teams competent in achieving and surpassing customer expectations in a highly competitive market.
As the customer service landscape unwinds, leveraging data-driven coaching to elevate agent performance isn’t just a trend; it’s an indispensable strategy for success. With this approach, businesses can promote a culture of continued improvement, empower agents with the understanding they need to thrive, and ultimately deliver exceptional customer experiences.
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First Call Resolution (FCR): A Comprehensive Guide
https://www.sqmgroup.com/resources/library/blog/fcr-metric-operating-philosophy
Industry Standards For First Call Resolution Rate: What’s A Good Score
https://www.fullview.io/blog/first-call-resolution-rate-industry-standards
10 Best Call Center Productivity Metrics To Measure Agent Performance
https://convin.ai/blog/best-call-center-productivity-metrics
What is a Good Average Handling Time?
https://knowmax.ai/blog/average-handle-time/
State of the AI Connected Customer
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/State-of-the-Connected-Customer.pdf
Customers expect personalized, seamless, and efficient experiences across all touch-points in today’s hyper-connected world. For organizations, meeting these expectations requires more than just traditional methods. It demands a comprehensive understanding of every customer interaction—a 360° view that enables data-driven, customer-centered decisions. Enter NEQQO’s innovative platform, designed to transform how businesses approach customer interactions.
Imagine unifying data from every touch-point—calls, emails, chats, and beyond—into a single, insightful narrative. NEQQO empowers businesses to listen and truly understand their customers, enabling smarter decisions, personalized experiences, and unparalleled service excellence. This isn’t just another analytics tool; it’s the key to transforming how you connect, engage, and grow with your customers.
The Challenge: Fragmented Customer Journeys
Customer journeys are rarely linear. They span multiple channels—calls, emails, chats, social media—and often involve numerous interactions before resolution. For many organizations, these interactions remain sealed, creating blind spots in customer insights. This fragmentation hinders service quality and limits the ability to address customer needs, affecting loyalty and brand perception proactively.
The NEQQO Solution: Unified Insights for a Holistic View
NEQQO’s platform is built to break down these silos, offering a unified view of customer interactions. It provides:
1. Comprehensive Data Integration
NEQQO integrates data from diverse channels, creating a centralized repository of customer interactions. Whether it’s a phone call, a chat session, or an email, NEQQO ensures that every touch-point is captured and contextualized.
2. Advanced Analytics and AI
Harnessing the power of advanced analytics and artificial intelligence, NEQQO transforms raw data into actionable insights. Its intuitive dashboards highlight trends, flag recurring issues, and predict customer behaviour, enabling teams to stay ahead of customer needs.
3. Real-Time Monitoring and Alerts
The platform’s real-time monitoring capabilities ensure that no interaction goes unnoticed. Intelligent alerts empower teams to respond swiftly to critical issues, enhancing customer experience.
4. Quality Monitoring and Feedback Loops
NEQQO doesn’t just track interactions—it evaluates them. Its quality monitoring tools provide detailed assessments of customer-agent interactions, allowing organizations to identify training needs and maintain high service standards.
Why a 360° View Matters
Achieving a 360° view of customers revolutionizes customer experience (CX), enabling businesses to provide tailored, efficient, and proactive services. NEQQO’s platform leverages this holistic approach to deliver measurable impact:
1. Personalize Engagements
Understanding customer history and preferences allows businesses to deliver personalized interactions, which significantly improve customer satisfaction.
- Stat Insight: As per research by Forrester’s research, 77% of customers prefer, suggest, or spend more for a brand that delivers a personalized experience.
- Impact: NEQQO’s platform aggregates interaction data, enabling organizations to create tailored solutions that meet unique customer needs.
2. Enhance Efficiency
By equipping teams with a complete interaction history, businesses can resolve issues faster and reduce operational inefficiencies.
- Stat Insight: Companies that implement a 360° customer view achieve a 15% faster resolution time on average.
- Impact: NEQQO centralizes data, reducing back-and-forth and allowing for quick, informed decisions.
3. Drive Proactive Decisions
Predictive analytics help businesses anticipate customer needs, addressing potential issues before they arise.
- Stat Insight: Predictive analytics can improve customer retention by up to 20%.
- Impact: NEQQO empowers teams with real-time insights, allowing for proactive outreach that keeps customers engaged.
4. Boost Customer Loyalty
Delivering consistent, superior experiences builds trust, fostering long-term relationships with customers.
- Stat Insight: 73% of consumers say CX is a key factor in their purchasing decisions.
- Impact: NEQQO ensures every interaction aligns with customer expectations, driving loyalty and repeat business.
Future-Proof Your Customer Experience Strategy with NEQQO
In a world where customer expectations evolve, businesses must stay ahead of the curve. NEQQO’s cutting-edge platform empowers organizations to build resilient, adaptable customer experience (CX) strategies that meet today’s demands and anticipate future needs.
1. Seamless Integration for End-to-End Visibility
NEQQO unifies customer data from every touch-point, creating a 360° view that ensures every team has real-time access to critical insights.
- Future Advantage: Organizations can deliver consistent, personalized experiences regardless of new channels or emerging technologies.
- Stat Insight: Companies using integrated data strategies are 23 times more likely to outperform competitors in CX.
2. Predict and Adapt with Advanced Analytics
NEQQO’s platform leverages predictive analytics to forecast customer behavior and identify trends before they emerge.
- Future Advantage: Businesses can anticipate customer needs, offering proactive solutions that reduce churn and boost loyalty.
- Stat Insight: According to Accenture, AI has the potential to promote profitability by an average of 38% by 2035.
3. Scale CX Effortlessly
As businesses grow, NEQQO ensures scalability without compromising the quality of customer interactions. Whether expanding services, entering new markets, or adopting AI, NEQQO adapts to evolving needs.
- Future Advantage: Maintain seamless experiences for customers across geographies and demographics.
4. Build Long-Term Customer Loyalty
By enabling businesses to deliver personalized, efficient, and forward-thinking experiences, NEQQO helps turn customers into advocates.
- Future Advantage: Foster emotional connections and trust that withstand market fluctuations and competitor pressures.
- Stat Insight: 57% of customers say customer service is critical to brand loyalty.
Stay Ahead with NEQQO
Future-proofing isn’t about predicting what’s next—it’s about being ready for it. NEQQO equips businesses with the tools, insights, and adaptability to thrive in an ever-changing CX landscape, ensuring they remain at the forefront of customer-centric innovation.
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The true value of customer experiences
https://www2.deloitte.com/content/dam/Deloitte/us/Documents/process-and-operations/us-cons-the-true-value-of-customer-experiences.pdf
How utilities can use advanced analytics to elevate customer experience
https://www.mckinsey.com/industries/electric-power-and-natural-gas/our-insights/how-utilities-can-use-advanced-analytics-to-elevate-customer-experience
Experience is everything. Get it right.
https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html
Using customer analytics to boost corporate performance
https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/Marketing%20and%20Sales/Our%20Insights/Five%20facts%20How%20customer%20analytics%20boosts%20corporate%20performance/Datamatics.pdf
Zendesk Customer Experience Trends Report 2020
https://d1eipm3vz40hy0.cloudfront.net/pdf/cxtrends/cx-trends-2020-full-report.pdf
Omni-Channel Retail and Beyond: Delivering Superior Customer Experiences
https://www.salesforce.com/eu/learning-centre/ecommerce/omni-channel-retail/
Salesforce Report: Nearly 90% Of Buyers Say Experience a Company Provides Matters as Much as Products or Services
salesforce.com/news/stories/customer-engagement-research/